Privacy policy

The site britcare.de and its sub-sites are operated by Allco Heimtierbedarf GmbH & Co. KG. We are very pleased that you are interested in our company. Data protection has a particularly high priority for the management of Allco Heimtierbedarf GmbH & Co. KG. Any use of the Internet pages of the Allco Heimtierbedarf GmbH & Co. KG website is possible without any indication of personal data. However, if a data subject wants to use special services of our enterprise via our website, processing of personal data could become necessary. If processing of personal data is necessary and if there is no legal basis for such processing, we will generally obtain the consent of the data subject.

The Allco Heimtierbedarf GmbH & Co. KG has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can always be subject to security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1) Introduction and contact details of the responsible person
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. In this context, personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (DSGVO) is Allco Heimtierbedarf GmbH & Co. KG, Müggenort 21a, 27321 Thedinghausen, Germany, Tel.: +491724394100, e-mail: d.maass@allco-online.de. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The controller has appointed a data protection officer, who can be contacted as follows: „Jörg Lefers“.

1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the responsible person). You can recognise an encrypted connection by the string „https://“ and the lock symbol in your browser line.

2) Data collection when visiting our website
When you use our website for information purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called „server log files“). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymised form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.

3) Cookies
In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognise your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie.

If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we cooperate with aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the paragraphs below.

Please note that you can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance or can exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/temporäres-zulassen-von-cookies-und-website-daten-in-microsoft-edge-597f04f2-c0ce-f08c-7c2b-541086362bd2

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647

Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac

Opera: http://help.opera.com/Windows/10.20/de/cookies.html

 

Please note that if you do not accept cookies, the functionality of our website may be limited.

 

4) Contacting us

When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f DSGVO. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO. Your data will be deleted after your request has been processed. This is the case when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

 

5) Online marketing

Facebook Pixel for the creation of Custom Audiences (with Cookie Consent Tool)

Within our online offer, the so-called „Facebook pixel“ of the social network Facebook is used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland („Facebook“).

If a user clicks on an advertisement placed by us and played on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. If our site allows data to be shared with Facebook via Pixel, this URL parameter is inscribed in the user’s browser via a cookie that our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.

With the help of the Facebook Pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called „Facebook Ads“). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called „Custom Audiences“). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. This allows us to further evaluate the effectiveness of the Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called „conversion“).

The data collected is anonymous for us, so it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to place advertisements on and outside of Facebook.

The data processing associated with the use of the Facebook Pixel is only carried out with your express consent in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the checkmark next to the setting for the „Facebook Pixel“ in the „Cookie Consent Tool“ integrated on the website.

6) Web analytics services

Google Analytics 4

This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“), to analyse the use of websites.

When using Google Analytics 4, so-called „cookies“ are used as standard. Cookies are text files that are stored on your terminal device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your terminal device, shortened by the last few digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in the transmission of information to the servers of Google LLC, a company based in the USA, where the information is further processed.

When using Google Analytics 4, the IP address transmitted by your terminal device when you use the website is always collected and processed automatically and by default only in an anonymised manner, so that the information collected cannot be directly related to a person. This automatic anonymisation is carried out by Google shortening the IP address transmitted by your terminal device within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA) by the last digits.

Google uses this and other information on our behalf to evaluate your use of the website, to compile reports on your website activities and usage behaviour and to provide us with other services related to your website and internet usage. In this context, the IP address transmitted and shortened by your terminal device within the scope of Google Analytics 4 will not be merged with other data from Google. The data collected in the context of the use of Google Analytics 4 will be stored for 2 months and then deleted.

Google Analytics 4 also enables the creation of statistics with statements about the age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the inclusion of third-party information via a special function, the so-called „demographic characteristics“. This makes it possible to determine and distinguish between groups of website users for the purpose of targeting marketing measures. However, data collected via the „demographic characteristics“ cannot be assigned to a specific person and thus also not to you personally. This data collected via the „demographic characteristics“ function is kept for two months and then deleted.

All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the end device used by you for the use of the website, only takes place if you have given us your express consent for this in accordance with Art. 6 Para. 1 lit. a DSGVO. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the „Cookie Consent Tool“ provided on the website.

We have concluded a so-called order processing agreement with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.

To ensure compliance with the European level of data protection, even in the event of any transfer of data from the EU or EEA to the USA and possible further processing there, Google refers to the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.

Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at the following link: https://policies.google.com/privacy?hl=de&gl=de

Details on the processing triggered by Google Analytics 4 and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

7) Retargeting/ Remarketing/ Referral advertising

Google Ads Remarketing

Our website uses the Google Ads Remarketing function to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. Further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google Account and using information from your Google Account to personalise the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups. In the context of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Google Ads Remarketingl will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the „Cookie Consent Tool“ provided on the website.

You can also permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link: https://support.google.com/ads/answer/7395996?

Further information and the data protection regulations regarding advertising and Google can be found here:

https://www.google.com/policies/technologies/ads/

Pinterest retargeting pixel

A pixel (Pinterest tag) of Pinterest Europe Ltd (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland („Pinterest“) is integrated on this website. With the help of the pixel, information about the surfing behaviour of website visitors can be collected, stored and evaluated in pseudonymised form. The information can be assigned to the person of the user with the aid of further information that Pinterest has stored about the user, e.g. due to the ownership of an account on the social network „Pinterest“. Pinterest uses an algorithm to analyse the surfing behaviour and can then display targeted product recommendations as personalised advertising banners on the user’s Pinterest account. Pinterest may also combine the information collected via the pixel with other information that Pinterest has collected via other websites and / or in connection with the use of the social network „Pinterest“, and thus create pseudonymised usage profiles. In no case, however, can the information collected be used to personally identify visitors to this website.

All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, this service will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the „cookie consent tool“ provided on the website.

If applicable, data collected via the pixel may be transmitted to servers of Pinterest Inc. in the USA. You can find more information on data protection at Pinterest Europe Limited here: https://policy.pinterest.com/de/privacy-policy.

Pinterest Tag Conversion Tracking

This website uses the conversion tracking technology „Pinterest Tag“ of Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland („Pinterest“).

If you have reached our website from a pin on Pinterest, we set a cookie on your computer, which interacts with a likewise implemented „tag“ in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your end device. These cookies lose their validity after 180 days and are not used for personal identification.

If the user is redirected from a pin on Pinterest to pages on this website and the cookie has not yet expired, the tag records certain user actions predefined by us and can track these (e.g. completed transactions, leads, search queries on the website, calls to product pages). When such an action is performed, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, with which certain information about the action (including the type of action, time, browser type of the end device) is transmitted.

Through this transmission, Pinterest can create statistics about the usage behaviour on our website after forwarding from a Pinterest Pin, which serve us to optimise our offer.

However, we do not receive any information with which users can be personally identified.

All processing described above, in particular the setting of cookies for reading out information on the end device used, is only carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, this service will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the „Cookie Consent Tool“ provided on the website. You can obtain further information about Pinterest’s data protection policy at the following Internet address: https://policy.pinterest.com/de/privacy-policy

Plista

This website uses the retargeting technology of plista GmbH, Torstraße 33 – 35, 10119 Berlin, Germany („plista“). This makes it possible to refer visitors to our website to further own or third-party content in the form of banners, based on their usage behaviour, which are likely to be of interest to the respective user. This content is displayed on the basis of a cookie-based analysis of previous user behaviour, but no personal data is stored. For this interest-based content determination, a cookie is stored on your computer or mobile device in order to collect pseudonymised data about your surfing behaviour and thus adapt the content individually to the stored information.

All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, this service will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the „cookie consent tool“ provided on the website. Further information on plista’s data protection can be found here: https://www.plista.com/about/privacy.

8) Tools and miscellaneous

8.1 Cookie consent tool

 

This website uses a so-called „cookie consent tool“ to obtain effective user consent for cookies and cookie-based applications requiring consent. The „cookie consent tool“ is displayed to users in the form of an interactive user interface when they access the page, on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate box. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the corresponding box. This ensures that such cookies are only set on the respective end device of the user if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Further legal basis for the processing is Art. 6 para. 1 lit. c DSGVO. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

8.2 – Google Maps

On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). Google Maps is a web service for displaying interactive (land) maps in order to visually present geographical information. By using this service, our location is shown to you and a possible journey is made easier.

When you call up those sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also involve transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account via which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want your data to be associated with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of Google’s legitimate interest in displaying personalised advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.

You can view Google’s terms of use at https://www.google.de/intl/de/policies/terms/regional.html, and the additional terms of use for Google Maps at https://www.google.com/intl/de_US/help/terms_maps.html.

Detailed information on data protection in connection with the use of Google Maps can be found on the Google website („Google Privacy Policy“): https://www.google.de/intl/de/policies/privacy/.

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.

8.3 – Cerber Security

For security purposes, this website uses the „Cerber Security“ plugin, a service provided by Cerber Tech, Inc, 1732 1st Ave 20291, New York City, New York, 10128, USA (hereinafter „Cerber“). The plugin protects the website and the associated IT infrastructure from unauthorised third-party access, cyber attacks and viruses and malware. Cerber collects users‘ IP addresses and, where applicable, other data about their behaviour on our website (in particular URLs called up and header information) in order to detect and prevent illegitimate page accesses and threats. In doing so, the collected IP address is compared with a list of known attackers. If the captured IP address is identified as a security risk, Cerber can automatically block it from accessing the site. The information collected in this way is transmitted to a server of Cerber Tech, Inc. in the USA and stored there.

The data processing described above is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interests in protecting the website from harmful cyber attacks and in maintaining structural and data integrity and security.

Cerber Tech, Inc. invokes the standard data protection clauses according to Art. 46 sentence 2 lit. c DSGVO as the legal basis for the transfer of data to the USA.

If visitors to the website have login rights, Cerber also sets cookies (= small text files) on the respective end device used by the visitor. With the help of the cookies, certain location and device information can be read out, which makes it possible to assess whether the login-authorised access originates from a legitimate person. At the same time, access rights can be evaluated via the cookies and released via a site-internal firewall according to the authorisation level. Finally, the cookies are used to register irregular access by site administrators from new devices or new locations and to notify other administrators of this.

These cookies are only set if a user has login rights. Cerber does not set cookies for site visitors without login authority.

If personal data is processed via the cookies, the processing is carried out in accordance with Art. 6 Para. 1 lit f. DSGVO on the basis of our legitimate interest in preventing illegitimate access to the site administration and defence against unauthorised administrator access.

We have concluded a data processing agreement with Cerber Tech, Inc. which obliges the company to protect the data of site visitors and not to pass it on to third parties.

For more information on Cerber Tech, Inc.’s use of data for Cerber, please see Cerber’s privacy policy at https://my.wpcerber.com/privacy-policy/.

9) Rights of the data subject

9.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective exercise requirements:

Right to information pursuant to Art. 15 DSGVO;

Right to rectification pursuant to Art. 16 DSGVO;

Right to erasure pursuant to Art. 17 DSGVO;

Right to restriction of processing pursuant to Art. 18 GDPR;

Right to information pursuant to Art. 19 GDPR;

Right to data portability pursuant to Art. 20 GDPR;

Right to withdraw consent granted pursuant to Art. 7(3) GDPR;

Right to lodge a complaint pursuant to Art. 77 DSGVO.

9.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSES OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING. YOU MAY EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

10) Duration of the storage of personal data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and – if relevant – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of explicit consent pursuant to Art. 6 (1) a DSGVO, this data is stored until the data subject revokes his/her consent.

If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) DSGVO, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfilment or initiation of a contract and/or there is no justified interest on our part in continuing to store it.

When processing personal data on the basis of Art. 6(1)(f) DSGVO, such data shall be stored until the data subject exercises his/her right to object pursuant to Art. 21(1) DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6(1)(f) DSGVO, such data shall be stored until the data subject exercises his or her right to object pursuant to Art. 21(2) DSGVO.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.